Bell & Ross Brand Radio 2013
This project entailed extracting the interior electrical components of a generic table radio and re-embodying the parts with the styling of another brand. The challenge was to analyse and understand the ways product features can determine the overall feel and branding of a product, and hence design a suitable enclosure to match the key characteristics consistent with the chosen brand.
I chose to design a radio chassis with the branded appearance of Bell & Ross Watches. The brand heritage of Bell & Ross was born out of the aviation industry, and their design philosophy consequently follows notions of visibility, performance and precision. I followed these principles to develop a radio design which captures the brand aesthetic of Bell & Ross, and create a product which fits comfortably within the existing Bell & Ross range.
I chose to design a radio chassis with the branded appearance of Bell & Ross Watches. The brand heritage of Bell & Ross was born out of the aviation industry, and their design philosophy consequently follows notions of visibility, performance and precision. I followed these principles to develop a radio design which captures the brand aesthetic of Bell & Ross, and create a product which fits comfortably within the existing Bell & Ross range.
Brand Analysis
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Aviation
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Typeface
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Construction
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Filleting
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Colour
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Knurling
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Proportion
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Presentation
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Design Principles
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Visibility
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Performance
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Precision
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Design
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